Link from the site: http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/
When reading through this website about Title squences, i found five things in which i felt interested me:
1. 'In them we see the bond between the art of filmmaking and graphic design — and perhaps visual culture as a whole. They have always served a greater purpose than themselves: to move the overarching story forward.' I found this quote interesting as I was surprised that graphic designers and other production people worked together to make a title sequence for a film.
2. I also found it interesting that in the film, 'Up in the air' (2009) the title sequence for this was all shot with aerial photography to be a connotation to the title of the film. Some of these shots were the ones in which I was on the website that show an example of the shots in the opening sequence.
3.'It could be argued that typography lost importance in this era of title design. The imagery behind the credits received a lot more attention. Still, the interplay of typography and images was by no means ignored'. I found this statement interesting as I aslo thought that the title design would be quite important to a film, but I didn't know how good a title sequence would have to be to a film, as it is the part of the film which tells the audience about the film, for example the genre.
4. 'Hollywood animation studios, including Warner Brothers and MGM, did give some license to their artists to indulge in title antics. But one can also see that life for the titling crew at Disney was strained by the weight of its foreign-language versions and that film exports rarely encouraged innovation in titling'. I found this statement interesting as i didn't know that Hollywood animation studios gave a license to their artists of different title sequences.
5.'The studio systems operating in Europe and Hollywood also delighted in creating titles that featured vernacular graphic novelties. As much as possible, they liked to convey the tone of a movie through the “dressage” of its main title. Thus, blackletter fonts in the opening credits were used to evoke horror, ribbons and flowery lettering suggested love, and typography that would have been used on “Wanted” posters connoted a western flick.' I found this very interesting as I realised how much the media and film industry had changed throughout such little time.
Here is a title still from the oldest surviving feature-length animated film “The Adventures of Prince Achmed” (Die Abenteuer des Prinzen Achmed) by German animator Lotte Reiniger:
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