Insitution: The organisation/s that create media texts.
Genre: A way of categorising texts according to shared conventions.
Represention: The ways in which the world is re-presented to us by the media.
Audience: The people who buy/ consume a media text.
Ideology: The beliefs, ideas and value systems behind or reflected within a media text.
Semiotics: It is the study of signs and communication through symbols.
Narrative: Story/plot.
Narrative story: The straight forward story, from beginning to end, chronological order.
Narrative Plot: Events as they are presented to the audience by the author. Could start at the end and then rewind the story.
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