Media Evaluation - Part 6

Part 6 - How did you attract/address your audience?

Do you think you have reached your target audience?
I feel that our group did reach to our target audience as when we had to view the product in which we had created; the people who were watching it were the correct age to fit the target audience range, The overall outcome for the title sequence was that it came across as quite eerie, ‘scary at the end not knowing what is in the room with the child’ and the idea of it playing with people’s fears seemed to show to our target audience. Both male and female were watching the sequence and both had the same outcome of the feelings towards it, showing that it isn’t based for one gender more than the other.

Using quotes from the audience feedback address how these did appeal and why?
Most of the feedback in which we received came as being positive comments, one on the music which had been used, ‘I like the music used as it creates more suspense in the piece’, showing that the music seemed to help the title sequence come across as being more eerie. Another comment in which we reserved was, ‘I liked the shot at the end with the shadow going across the boy. Which suggested something bad was going to happen.' I feel that this comment shows that the camera shots and lighting helped to make the title sequence scarier to the target audience.

On the other hand, we did have criticism about the shots in the child’s bedroom when the shot shows the teddies and drawings, as the shot jumps a few times making the images quite hard to view. We were going to delete these shots; however some members of the group felt that they should be kept in as they represent distortion and confusion towards the film.

What was less successful?
With our audience feedback the thing in which some people felt was less successful in the title sequence was the typography used for the credits of the names of the people involved in the film; some felt that this didn’t work as they didn’t link to the story of the film.

How could the work be improved?
Overall, we were all very happy with the sequence in which we had created and felt that the thing which we would choose to improve if we had a little more time would be the typography of the credits as that seemed to be the only thing which people felt negative about when viewing the product. The feedback meant that we needed to change our font for our titles, and lengthen them. However, titles couldn’t simply be edited and the whole clips had to be reverted back to their original, and then re-edited. This was an extremely long process, so we decided to just keep the titles how they were.