Part 2 - Who would be the audience for your product?
Who are the target audience - habits/lifestyle/media consumption (not just/age/gender/skin colour)…
For our film, we decided to aim our thriller based film towards young adults ages 16-24. We felt that as the girl who was being hurt; physically and mentally by her younger brother, Harry in the film, it had to be the certain age of the people we are aiming for in our target audience. We decided to make the sister, Grace around 18 years old so that the target audience could relate, which could make them more scared of the actions in which are happening in the film, meaning this could create more suspense for the audience. The target audience lifestyle would be based for a typical young adult living in Britain, as it is a British based thriller film. The environment in which we have targeted is mainly people living in an urban area, based around the middle class society. There isn’t a gender target to this film as we feel that the gender difference as we feel it would interest both men and women.
For our pre-production research to the target audience in which we chose, the group decided to create some questionnaires that we could give to this age group. From the results, we were able to see what interests and fears that the audience ranges seemed to have, which then gave ideas with what fears we could add to our storyline for the film. We also had a class crit that helped our research as all the people in the class had the age range of the target audience. From this we then thought of the idea of something being psychology and unable to see as this seemed to alarm a lot of the people included in the target audience.
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