Thursday, 30 December 2010
What are horror films?
Horror films go back as far as the onset of films themselves, over a 100 years ago. From our earliest days, we use our vivid imaginations to see ghosts in shadowy shapes, to be emotionally connected to the unknown and to fear things that are improbable. Watching a horror film gives an opening into that scary world, into an outlet for the essence of fear itself, without actually being in danger. Weird as it sounds, there's a very real thrill and fun factor in being scared or watching disturbing, horrific images.
Thursday, 23 December 2010
Feedback to others of our ideas...

An example of the order of titles...
- When analysing ‘Se7en’ title sequence...
1. Company names...
2. Distributor 1st ...
3. Production 2nd ...
4. Film by...
5. Characters names/actors...
6. Film name...
7. More actors/actresses...
8. Casting by...
9. Music by...
10. Costume designer...
11. Editors...
12. Production designer...
13. Director of photography...
14. Co producers...
15. Co executive producers...
16. Executive producers...
17. Written by...
18. Produced by...
19. Directed by...
Monday, 13 December 2010
Production Logo...

Who would produce/distribute our film?

The distributer in which we as a group felt would be the best for our film ideas was 'Universal'. We felt that Universal would be the better one for us, comparing to '20th century fox' in which I also researched. I found that 20th Century Fox seemed to be involved in many family types of films such as, Doctor Dolittle, Ice Age, Robots, Cheaper by the Dozen, The Simpsons movie, Alvin and the chipmunks and Marmaduke. This is when the idea of using 'Universal' to by our distributer of the film, as our production is aimed to be the genre of horror/thriller.
Institution research – Who would produce/distribute your film?
Twentieth Century Pictures was an independent Hollywood motion picture production company created in 1933 by Joseph Schenck, the former president of United Artists, Darryl F. Zanuck from Warner Brothers, William Goetz from Fox Films, and Raymond Griffith. Financial backing came from Schenck's older brother Nicholas Schenck and the father-in-law of Goetz, Louis B. Mayer, the head of MGM Studios. Company product was distributed by United Artists (UA), and was filmed at various studios.
The company was founded in 1904 in New York City by William Fox, a 25 year-old Jewish Hungarian immigrant, who sold his cloth processing business and with the profits earned bought 'common show'. At that time, it was the legal phrase for the exhibition of motion pictures in a store remodeled for that purpose and containing fewer than 299 seats. These movie theaters charged five cents admission and therefore became known as "nickelodeons.
Twentieth Century Fox Film Corporation (Twentieth Century-Fox Film Corporation, with hyphen, from 1935 to 1985) – also known as 20th Century Fox, or simply 20th or Fox – is one of the six major American film studios as of 2010[update]. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is a subsidiary of News Corporation, the media conglomerate owned by Rupert Murdoch.
In 2005 Fox Interactive Media (FIM) was formed to oversee News Corporation's new media acquisitions, FIM is a portfolio of leading social networking, entertainment, sports and information sites that offer a platform and tools for consumers to express themselves, communicate with each other, and engage with media. The company's worldwide network includes such category leaders as MySpace, Photobucket, IGN, FOXSports.com, RottenTomatoes, AskMen, Flektor and more that together comprise one of the largest audiences on the Web.
Some of the films in which 20th Century Fox were a part of was:
- Moulin Rouge!
- Ice Age
- From Hell
- Phonebooth
- Fantastic Four
- Mirrors
- Marley and Me
- Knight and Day The Filmmakers Destination is a production tool for filmmakers offering information about the lot, blueprints, photos, video, inventories and much more to assist you in completing your project. Universal has quality production, post production and special events services and facilities in a controlled environment. The studio welcomes feature films, short films, television, commercials, independent films, music videos, still shoots, new media and special events.
Each department boasts award-winning talent and experienced staff. The variety of departments have vast inventories and state-of-the-art equipment. The studio ensures excellent customer service including flexible package deals to get your project completed on time and within budget. Universal offers the convenience of one-stop shopping for all your production and post-production needs.
The studio has also made great strides in pursuing green, eco-friendly alternatives by installing solar panels, high-efficiency boilers and recycling. Universal Operations Group supports the filmmaking community by sponsoring organizations and actively participating in related events.
Some of the films in which 'Universal' have been a part of:
-The Mummy Returns
-The Fast and the furious
-Johnny English
-Hulk
-White Noise
-Children of men
-Slither
-The Strangers
Checklist for production...
- Teddies
- School bag
- Children's drawings
- Pencils
Camera equipment...
- Video Camera
- Tripod
- Microphone
Location...
- Laura's house
People...
-Young buy
- Teenage Girl
A shooting Script...
Friday, 10 December 2010
Wednesday, 8 December 2010
Analysis of contemporary opening title sequences vs. older opening title sequences:
Vertigo Vs. Catch me if you Can:
Vertigo: A San Francisco detective suffering from acrophobia investigates the strange activities of an old friend's wife, all the while becoming dangerously obsessed with her.
Genre of film - Crime/mystery/romance
Release Date - 21 July 1958
Tagline - A tall story about a pushover.
When looking at the codes and conventions of this title sequence, analysising the title sequence of the 1958 film, 'Verigo' it begins with a close up shot of someones face which then changes into a extremem close up shot of someones eye. This may be done this way to emphaise on the idea of looking at something closely. The eye then changes from a normal skin colour to a red image of the eye which may connote the idea of danger. Then the eye image imerges into a new image which is of a pupil of the eye, then into a spiral which changes colour and shape (this continues throughout the title sequence). During the process of the spiral changing colour and shape, it could represent to the audience the idea of confusion and disorientation which may show what the film may be about. Then the film title sequence about includes a many different names of the people behind the making of the film. Names such as the co-director, casting, actors/actresses, screenplay, director of photography, sound recorder, make up artist, who edited it and many more behind the scenes roles. Then once the names have all been shown, the spiral changes back into the pupil of the eye, showing that the credits of the names have finished and the film is about to begin. The music which has been used I feel connotes the idea to the audience of the film being about confusion as the music is very edgy with loads of beats.
Catch Me If You Can: A true story about Frank Abagnale Jr. who, before his 19th birthday, successfully conned millions of dollars worth of checks as a Pan Am pilot, doctor, and legal prosecutor.
Genre of the film - Crime/Drama/Biography
Release Date - 31 January 2003
Tagline - Catch them this christmas.
When analysising the title sequence of the 2002 film, 'Catch Me If You Can' the audience are able to realise that it is an all animated title sequence. The music throughout the title sequence is the sound of a harp playing, which connotes the idea of peace. However, when the harp music becomes faster and more up beat, it connotes the idea of something being fast or in a rush, showing that this film may be about someone that has to be shy but quick at the job, maybe a spy or secret agent.
The title sequence also begins with an animation of people walking with a briefcase in their hands and airplaines in the sky. This could connote that these people could be important or have a high paid job, and showing that they are at an airport. The graphic image has three colours used in the first shot, blue, white and black. This may connote the idea of being calm and laid back, when using the blue colour. The names of people included in the production of the film are also consist of these colours, as the text emerges from the images. The text then changes and forms into another name and image. The images of air hostessesand a sign with a yellow arrow on it, which is a connotation of an airport; showing the idea of travelling. The text then becomes part of the images and changes a male cartoon to someone with a hat on, which could connote the idea that the film is part of changing identity. As the title sequence continues the animations almost confirm to the audience that it is based in an airport due to the use of images such as more airplanes and air hostesses, which could be a connotation to people travelling maybe for leisure or something such as escaping. The character walks up some black steps, running away from someone connoting that this person is running away from someone, maybe becuase they have done something wrong. The title sequence continues with a variety of different animated scenes which connote the idea of running away and different identities throughout the different themes. For example, the scene of a taxi driving through different streets could connote the of running away from something.
Key Concepts to remember...
Genre: A way of categorising texts according to shared conventions.
Represention: The ways in which the world is re-presented to us by the media.
Audience: The people who buy/ consume a media text.
Ideology: The beliefs, ideas and value systems behind or reflected within a media text.
Semiotics: It is the study of signs and communication through symbols.
Narrative: Story/plot.
Narrative story: The straight forward story, from beginning to end, chronological order.
Narrative Plot: Events as they are presented to the audience by the author. Could start at the end and then rewind the story.
Sweeney Todd - Title sequence by Richard Morrison...
The title sequence begins quite dark, it is set in the evening and the weather is quite bleak and raining, connoting the idea of something quite sinister or maybe evening representing the mood of one of the characters; run down and depressed. Blood then drips onto the window, as if the water turned into blood, giving the audience an idea that the film is quite dark and serious, shows that the film could be the genre of a horror or thriller. The old silhouette of a lady’s face with blood dripping down the outline and then running down the furniture connotes the idea that the film involves death or murder. Then the blood runs down onto a mechanism which makes the cogs turn, and then the blood gets in between the cogs meaning that the blood in making it work. It could be a connotation of the idea that there is a method to the way in which everything is working. The music starts quite slow and quiet, and then speeds up; when the name of the film is shown the music becomes louder and increases in speed. After, the screen turns into a clip which includes a mince maker, which connotes the idea of cooking meat. The meat then turns into more blood, the images movement becomes faster, maybe representing that someone or something is speeding up. Flames are then shown in the title sequence, connoting the thought of something burning or maybe cooking. The shot follows into pies, which the flame is still linked to in the background, representing meat pies cooking; blood is dripping down from the shelf in which the meat pies are positioned on; with the music still increasing even more in speed connoting something is getting faster, someone having to do something in a rush. The furnace in which the meat pies are being cooked in is then shut, the audience are able to see if looking closely that there are handprints on the door made from blood, being a connotation that this film could be to do with murder. Camera shot moves to a long shot image of an underground scene, blood running through the chambers into the sewage system, representing the idea of something needing to be cleaned, maybe showing something needs to be hidden. The music gets faster yet again during this clip, which could connote that the idea of something needing to be cleaned needs to be done fast. Scene then follows the blood running through the water supplies, the setting changes, a ship immerses through the fog and the film begins.
Tuesday, 7 December 2010
What is the purpose of an opening title sequence?
What type of film are we producing...
-The Setting: In an average home, then into the young boys room and then into the garden.
-The Characters: The young boy and the older sister.
-The Target Audience: The target audience in which we all decided to use would be young adults (17-23).
Writing A Treatment
- Prepare you for writing your Evaluation
- Organise what you have to do
- Remind you of how you work explores media concepts
- Be more precise about what you want to explore and achieve
- The treatment should be written using the template below and you should also consider the Evaluation Questions that you will have to address once the title sequence is complete.
Writing a treatment: Todorov
1 The equilibrium - the state of balance in the narrative, where we get to know the characters and their situation.
2 The disruption - oppositional characters are introduced and the story moves forward.
3 The recognition (of the disruption) - where the story develops, different events and characters become involved and more drama occurs.
4 The attempts to repair the disruption - where there may be a twist or climactic point.
5 The new equilibrium - the problem is solved and harmony is resolved, though things may have changed.
Monday, 29 November 2010
Se7en Analysis...
During this analysis I am going to look into the denotations and connotations of the opening title sequence of the film 'Se7en'. The film begins with a small taster of the film, showing the main codes and conventions in which the film includes. For example: the setting of the film, the time period and the genre of the film.
In the first section of the opening title sequence to this film the audience first meet Detective Somerset, and the environment in which he lives in. When the audience first see the house in which Somerset lives in, the first impressions of it are rather neat and tidy, there is no mess. The house comes across as being almost too tidy, it doesn’t look lived in. The window is the only focus on light in the first shot, and the blinds in which have been used could be a connotation to the idea of prison bars, maybe representing that this character feels trapped. The dark lighting used makes the scene come across and quite cold, it isn’t warm and cosy, which a typically should be. Maybe the character also feels that the outside is imposing on him. The chessboard at the front of the camera shot may connote the idea of perfection; the idea that he feels he always needs to improve himself and his skills. Then in the next shot he begins to lay everything out neatly, everything is in order, maybe showing that he feels everything has to have a place, it could up the way in which he feels he works best; routine. The audience understand that he is a police officer, or has some link to the police as he has a police badge. The character Somerset also comes across as noticing the little things, for example to small bit of fluff that he picks off his coat which may connote that he wants everything perfect.
In the second section of the opening sequence of ‘Se7en’, the audience begin to understand that Detective Somerset seems to care about the small points of life as well, for example, he asks if the children had seen the murder, showing that he cares for others and how it could of actually happened. When the audience first meet Detective Mills, the first impressions of him mainly come from his appearance. He has an un-ironed shirt which may connote to the idea of him maybe being in a rush or unorganised; he is also chewing gum, which may give the audience the idea of him not taking his job seriously. Detective Mills also has basketballs on his tie, meaning he isn’t dressed smartly, this may connote the idea of being a little confident and maybe even ‘cocky’ compared to the other detective Somerset. Detective Somerset’s uniform is neat, tidy and comes across as being ready to work; he is wearing a waist coat and suit, which represents the stereotypical detective image. Detective Somerset is wearing a hat which signifies importance and glasses which connote intelligence. When both characters start walking down the road, the setting behind them looks a quite urban setting as there are many buildings behind them and there is a lot of diegetic sound in the background. As they walk down the stairs, people in the street seem to push past them without bothering to say sorry, which may be a connotation to the idea that people in this area are quite rude, haven’t been brought up properly, maybe showing it isn’t a high class area; it’s quite rough. The other point in which links to this statement is the idea that these two detectives have just come out of a crime scene and no one seems shocked or surprised, this may show that crime is involved in this idea a lot, it’s a common event that takes place in this area. The weather in the background makes the scene could dark and gloomy, creating a dark urban atmosphere of a city, which may connote the general mood in which the city gives. There is also the sound of a police siren in the background which again connotes the idea of crime to the audience.
In the next change of scene, the audience begin to see what type of relationship Detective Mills and Detective Somerset have. They seem to be almost fighting for the lead, within the conversation, they almost battle it out to see who can get in front of who when walking down the urban street set. Somerset ends and leaves the conversation between him and Mills, showing that he was in control of that conversation. Then the setting changes to Somerset’s bedroom, it is dark with unpacked boxes in the background, connoting he hasn’t had time, maybe busy during work instead. There are books in the back, which may connote intelligence. The flicking of the clock shows that he may find it hard to go to sleep; he needs to maybe get into a rhyme before he sleeps as he has too many things on his mind.
Then the opening credits begin, this includes the casting, actors, music, costume designer, production designer, director, co-producer, who it was written by and producer. The writing used is edgy and sharp, maybe connoting danger. The images and fonts are also quite distorted, this could be to give the idea of something being hard to see, connoting the idea of mystery. The music starts quite slow with a slow beat, then it begins to speed up towards the end and says, ‘you got me closer to God’, connoting the idea of death, being in hell or heaven. Sound of a razor is also in this sequence, which can be a connotation of sharp objects and blood. The images flash, and are of either dead people or injured people, showing that this film may be about crime and death. The idea of cutting different pieces of paper may give the idea of trying to cut different parts of different stories to have the solution, which again connotes the thought of crime and police. The objects used in this part of the opening title sequence are the sound of razors, the image of a needle and a sharp object that seems to be cutting through skin, connoting that this film could be the genre of a thriller or crime related film.
Overall, in this analysis I feel that I have given a strong description of the denotations and connotations of the title sequence of the film, ‘Se7en’.
Friday, 26 November 2010
18th November Homework...
Link from the site: http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/
When reading through this website about Title squences, i found five things in which i felt interested me:
1. 'In them we see the bond between the art of filmmaking and graphic design — and perhaps visual culture as a whole. They have always served a greater purpose than themselves: to move the overarching story forward.' I found this quote interesting as I was surprised that graphic designers and other production people worked together to make a title sequence for a film.
2. I also found it interesting that in the film, 'Up in the air' (2009) the title sequence for this was all shot with aerial photography to be a connotation to the title of the film. Some of these shots were the ones in which I was on the website that show an example of the shots in the opening sequence.

3.'It could be argued that typography lost importance in this era of title design. The imagery behind the credits received a lot more attention. Still, the interplay of typography and images was by no means ignored'. I found this statement interesting as I aslo thought that the title design would be quite important to a film, but I didn't know how good a title sequence would have to be to a film, as it is the part of the film which tells the audience about the film, for example the genre.
4. 'Hollywood animation studios, including Warner Brothers and MGM, did give some license to their artists to indulge in title antics. But one can also see that life for the titling crew at Disney was strained by the weight of its foreign-language versions and that film exports rarely encouraged innovation in titling'. I found this statement interesting as i didn't know that Hollywood animation studios gave a license to their artists of different title sequences.
5.'The studio systems operating in Europe and Hollywood also delighted in creating titles that featured vernacular graphic novelties. As much as possible, they liked to convey the tone of a movie through the “dressage” of its main title. Thus, blackletter fonts in the opening credits were used to evoke horror, ribbons and flowery lettering suggested love, and typography that would have been used on “Wanted” posters connoted a western flick.' I found this very interesting as I realised how much the media and film industry had changed throughout such little time.
Here is a title still from the oldest surviving feature-length animated film “The Adventures of Prince Achmed” (Die Abenteuer des Prinzen Achmed) by German animator Lotte Reiniger:

Codes and Conventions...
- Genre (introduction)
- Production team
- Company logo
- Setting
- Mise-en-scene
- Title
- Music
- Distributers Logo
Video Production - title sequence
- Plan and construct media products
- Applying knowledge and understanding
- Applying and present approriate research.
Monday, 22 November 2010
Researching Different Horror Opening Credits...
Then a young child singing comes into the scene, riding her bike, she is alone, which creates the idea of something or someone being lonely and vunerable. Before the young girl goes in the house, the sound of someone laughing is added into the title sequence, this connotes that she is no longer alone and someone is watching her. The camera shot pans onto the young girls face which may have been done to capture her expression to whatever is about to happen. The sound of young children playing and laughing is then added, maybe being a connotation that the young girl is no longer alone. Then a clown appears, standing looking through the sheets, showing the audience that he could of being watching the girl for some time. Then the camera slowly pans onto the young girls face, showing her expression change from being 'happy' to 'scared'. When a mother comes out and then realises the child has gone due to the connotation of the bike laying on the floor, showing that the little girl has vanished.
Researching Similar Horror Opening Credits...
Developing Our Own Ideas for Opening Credits.
Wednesday, 17 November 2010
Opening credits...
- Love Actually
The opening sequence of Love Actually introduces the universal theme of the film, love, and not just romantic love but love in all forms. Love between parents and children, love between siblings, love for a partner or love with an old friend. The British accentof the actor Hugh Grant shows that it is a British film. The music is an orchestral string arrangement with a piano accompaniment. It is very evocative of love and romance and sets the tone of the film. The opening sequence of Love Actually successfully uses techniques of camerawork, editing, sound and mise-en-scene to establish the visual style and introduce characters, narrative themes and sub-genre conventions.
Opening Credits...
Gangster films - Reservoir Dogs...
The title sequence of the film Reservoir Dogs comes over as being as the genre of gangster. This is because the music is quite layed back and chilled out, comes over as also being America type music. This may show the typical Gangster film as American a quite chilled out and sly. Old car in the back, maybe connoting that it isn't a modern film, maybe set in the 1990's by looking at the car. Group of men walking together in a group with black suits and black glasses, stereotypical Gangster costume.
Opening Credits...
War film - The Boy In the Stripped Pyjamas. finishes aprox 3.50 of these clip...
In this title sequence of the war film, 'The Boy in The Stripped Pyjamas', it begins with a red background, with some of the actors/actresses names coming up. This red background then turns into a Nazi symbol which connotes the idea of it being a war film. Then the shot changes to children playing outside, but then in the reflection of the puddle in which the little boy steps in, there is the Nazi symbol, this may connote to the audience that the area in which these people are in, are on the side of the Nazi Party. The setting starts outside on the street, then into a house, which is firstly shown with maids laying dinner sets out, maybe connoting that these people are rich. The the clip turns to people being pushed and shoved into army vans; which shows they are being forced out of that area, then the clip goes back to the house and people being happy. This shows that these people are leaving in an area which comes across from the opening titles as being quite restrained in the area.
Thursday, 11 November 2010
About the continuity piece...
During this task I found the production of the filming one of the most difficult, as while I was filming each piece I realised how important it was to make sure things hadn't changed in the scene, for example, lighting or new objects in the camera shot. I also found it quite difficult to position the camera in each shot; making sure the camera didn't move too fast, whcih could make parts of the scene look too rushed and sudden.
What worked well?
I feel that during the continuity piece, the general camera angles and shots worked well as our group used the three main camera shots and rules: shot reverse shot, match-on-action shot and 180 degree rule. I also felt that overall the general editing of the piece was developed and produced very well as the different scenes were shot in different order, making it harder to edit.
What could you or your team have done better?
I feel that the group could have done better in this task, and improve the sequence as I felt the piece of work didn't flow consistently when edited. I also felt that we could improve it by making sure everyone is quiet in the room in the background in which we are filming in because the people in the background seem louder in some parts than the actual actors, who we were filming. The last thing in which I feel could be improved would be the general conversion and topic in which they were being filmed for, as I felt the conversion seemed rather plain and needed something interesting to capture the audience.
What new skills have you acquired or developed?
While doing this task, I felt that I was able to develop the skills of using the Mac computers to edit the video clips, as before this task I wasn't very confident with using them. I also feel that I have gained a greater knowledge of filming a continuity piece; learning the different shots which should be used, including: match-on-action shot and the 180 degree rule.